Why Retailers Prefer You Shop On Your Phone

Is the Push for Mobile Shopping Convenient or Annoying?

The Wall Street Journal recently discussed a noticeable shift in where and how retailers want us to shop. Retailers are capitalizing on our distraction, pushing us towards impulsive buying, and gathering our personal data — all while clogging up our phones with yet more apps.

The Mobile Push: Quick, Convenient, and Profitable
Retailers are aggressively steering consumers towards mobile shopping rather than on their laptops. Shoppers are more likely to make impulsive purchases when using their mobile devices. When you’re on your phone, you’re often distracted — scrolling through social media, influenced by what an influencer recommends, and more likely to buy on a whim.

This rapid transition from awareness to purchase is what retailers aim for. According to Slickdeals, 48% of people are likely to make an impulse buy on their phone, compared to only 19% on a laptop. The ease of mobile shopping, coupled with tools like push notifications and mobile-only deals, further entices quick, unplanned purchases.

Fast Decisions Versus Thoughtful Choices
Shopping on a laptop typically involves a more deliberate process. With a larger screen, multiple tabs, and access to browser extensions…