How Microinfluencers Are Winning Over Audiences With User Generated Content (UGC)

From niche audiences to higher engagement, microinfluencers deliver

There has never been a better time to be a microinfluencer. While big influencers may have massive followings and flashy budgets, the more sponsored content they publish, the less personal and authentic they appear. This is where microinfluencers step in and thrive.

What is a Microinfluencer?

A microinfluencer is someone with a smaller, more focused following — typically between 1,000 and 100,000 followers. Unlike celebrity influencers, microinfluencers have highly engaged audiences who trust their opinions and recommendations. Their followers are more likely to perceive their content as genuine because they see the influencer as relatable and approachable.

What is UGC?

UGC, or user-generated content, refers to content created by customers, fans, or influencers rather than the brand itself. Think of UGC as a digital version of a glowing Google review — it’s authentic, raw, and incredibly persuasive. When someone shares a video of themselves using a product, raving about its benefits, or showing how it fits into their daily life, they’re creating UGC. This type of content…