Establish Your Brand as an Expert with YouTube Tutorials

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I’m here to convince you that your company/brand needs to get on YouTube. Yesterday. In case you’ve been living under an inexpensive rock, money is tight around the world. Consumers are thinking twice and thrice about making big purchases. More and more, they’re seeking reviews and other reliable information to inform their purchasing decisions. At the same time, YouTube rivals Google as a search engine.

Because of this, and their 2 billion+ logged-in monthly users, YouTube has become a powerful platform for brands to connect with audiences, build credibility, and establish expertise. Leveraging YouTube tutorials is a strategic move that I recommend to position your brand as an industry authority.

Showcase Your Expertise

People look to YouTube tutorials when they don’t understand how something works. You have the opportunity to be the one they find when they search for help. YouTube tutorials give you the opportunity to demonstrate your knowledge and skills directly to an audience that is eager to learn.

Create valuable, educational content that addresses common questions or challenges in your industry. For example: “How to grow Instagram followers?” “How to do color grading on DaVinci Resolve?” Create videos that answer these questions and position your…