Crafting Social Media Strategies for a Post-Meta World

Social Media Managers Should Adapt to New Apps and Shifting Audiences in 2025

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If your social media manager is continuing business as usual, they’re doing your business a disservice.

Facebook is offering TikTok influencers thousands of dollars to post exclusively on Reels. While that may seem like a great opportunity, ask yourself — Why?

Thousands of people deleted their Meta apps (Facebook, Instagram, Threads, Whatsapp) around the time the Supreme Court upheld the TikTok ban. This occurred for multiple reasons:

• Meta lobbied for the TikTok ban under the guise of cybersecurity, even though Meta has been sharing user data with Chinese businesses for years
• In investigating Meta’s involvement with the ban, people found out what “Off-Facebook Activity” means and how Facebook has been tracking all of their activity, even when users are signed out. There’s everything from bank information to their children’s school portals.
• They saw the scale of tracking that Meta apps conduct, Messenger being the most heinous.
• Despite the promise of end-to-end encryption on Whatsapp and Messenger… it became clear that this is either not 100% true or an “unintended”…