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Clarify, Repeat, Reinforce: The Art of Brand Positioning
Lessons from Kamala Harris and Mama Tot on Message Discipline
Talking in circles may be an endearing ADHD trait, but it should be avoided in a professional communication setting. Audiences should know what your brand stands for and what you’re trying to achieve through both your words and actions.
This is called brand positioning. It is the strategic exercise of defining and communicating your business’s unique value proposition. Consistently reiterating your message will make sure it’s internalized, especially in environments saturated with competing narratives.
This practice, often called message discipline by politicians and other public policy advocates, involves repeatedly conveying a clear and concise message to avoid confusion and foster brand loyalty.
Without this disciplined approach, a brand risks diluting its position, leading to potential misunderstandings and eroded trust.
