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Bracing for the TikTok Ban: What Comes Next for Social Media?
The void left by TikTok will reshape how we connect, consume, and create online.
Americans are bracing for the TikTok ban in January 2025. As a social media professional, it’s been fascinating to witness how users prepare for this transition and uncertainty. Creators are promoting their accounts on other platforms while others are showing how they’re downloading and storing videos they saved in their Collections using third-party apps (this is a lengthy process, so if you want to do the same, start today).
TikTok has reshaped how we connect, consume information, and build communities. Its sudden removal will leave a void that no existing platform is fully prepared to fill.
The Ripple Effects of a TikTok Ban
The TikTok ban will have far-reaching consequences. For one, every social platform will feel the impact as creators and users scramble to re-platform themselves.
This migration will likely result in a flood of content prioritizing virality over quality, degrading user experiences across the board. Platforms like Instagram, YouTube Shorts, and Clapper may see an influx of users, but they’re not designed to replicate TikTok’s unique sense of community and…
