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All I Want Is Mariah Carey’s Social Media Strategies
Mariah Carey is known for her holiday hits, and she has used social media campaigns to promote her music and brand during the Christmas season. Here is an analysis of how Mariah Carey uses social media campaigns during Christmas time:
Halloween to Christmas in 2022
Showing herself to be in on the joke about how she is frozen every year until Christmas time, the Queen of Christmas declared Halloween over on November 1, 2022 by transforming from a Halloween witch into a festive outfit while her iconic song “All I Want for Christmas is You” played in the background. The song exploded to the Top 100 charts just hours after the video released. In the following days, you could not scroll through Instagram or TikTok without seeing the first couple of seconds of this video.
Twitter Hashtags
Mariah Carey has used Twitter hashtags to engage her fans and promote her holiday music. For example, she has used hashtags like #AllIWantForChristmasIsYou and #MariahCareyXmas to promote her Christmas hits and encourage her followers to share and engage with her…
